Name That Link: Intelligent Link Anchor Generation
نویسندگان
چکیده
A useful and growing web technology is the ability to present dynamically customized web content to users on the fly. Customized content often includes customized links, so a natural question arises: what should the anchor text be for dynamically generated links? This paper addresses the question of how to label dynamically generated links informatively and understandably. Our approach uses heuristics to generate many possible anchor labels, evaluates these labels, and then chooses the best anchor text for the link.
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